In celebration of the National Dessert Day, the subject could not be different: sweet, but with a different touch! Learn about the trend in vegan confectionery.

Although there is no official data on the number of vegans in Brazil, 14% of Brazilians declare themselves as vegetarians or vegans*. It is estimated that approximately 30 million people have total or partial restriction on the consumption of meat and meat products

As of 2016, an exponential growth in the search for the term “vegan”** was registered. Between 2012 and 2017, the volume of search for the term grew more than 14 times.

With an eye on the growth of the vegan market in Brazil, this new business model appears, attentive to consumers who choose a restrictive diet from the point of view of this culture.

Knowing how to explain the composition of products is another fundamental factor, after all, vegans are informed people and like to be sure of what they are buying and/or consuming. This is where the food industry comes in, offering bespoke solutions for vegan formulations.


And to learn more about this trend, click here and download the complete material developed by SEBRAE.


*Source IBOPE Inteligência 2018

**Google Trends Source


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