One of the main features of summer is its high temperatures. Longer days where people can enjoy their activities more. One thing is for sure, during this period people seek to cool off and maintain the relaxed atmosphere that this season calls for. After all, how can the food and beverage industry get closer to consumers in this period?

Summer flavors naturally bring an immense potential for innovation to provide sensations in combinations that can surprise. In addition, many brands use local flavors as an indication of a fresher taste, after all, Brazilian diversity is also reflected in consumer choices.

Exotic flavors and citrus fruit still lead the innovation charts, as the freshness is fully coupled with these options. The opportunity for many categories is to explore these flavors even further, as they bring the sensation of freshness and freshness, softening the heat.

Summer innovation is not just about using light, fresh and tropical flavors, but also about meeting the consumer’s desire to relax and relieve stress – soothing flavors and colors as well as functional ingredients that enhance the mood. Good examples of associated flavors are: chamomile, mint, lemon balm.

Since summer is associated with being fun, brands can opt for colorful packaging that evokes this emotion.

Check out the main flavors linked to summer and with the greatest number of products launched between 2019 and 2021!

Latin America seasonal releases

  • Lemon
  • Açaí
  • Orange
  • Passion fruit
  • Jabuticaba
  • Tropical/Fruit – “flavor mix”

“Fun” flavors

  • Honey
  • Marshmallow
  • Cake

Seasonal releases around the world

  • Summer fruits (mix of red or yellow fruits)
  • Strawberry
  • watermelon
  • Lemon
  • fruit
  • Truffle
  • Raspberry
  • Coconut
  • Orange
  • Tomato
  • Mango


Below is a chart of word association with seasonal foods: USA: Correspondence Analysis – seasonal menu item associations by season.


MasterSense has a portfolio of innovative solutions that will make your products look and taste like summer. Go and learn more.


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