The women’s food and beverage market still has a long way to go.
There is a lot of room for the industry to explore the specific benefits that its products bring to the female audience, as the vast majority of products around the world still do not communicate why they are targeted to a specific gender.
From products that complement a nutrition focused on women’s needs, to those that help with the effects of PMS, menopause and pregnancy, it is possible to bring innovation in several categories.
27% of Brazilian women who eat snacks prioritize those that offer nutritional benefits, such as: high fiber content and a source of vitamins (source: Mintel)
During menopause, for example, there is a loss of muscle mass and protein products can offer a contribution specifically aimed at this stage of life.
When pregnant, some women can develop gestational diabetes, defined as any degree of glucose intolerance in early pregnancy, at risk for developing gestational hypertension and pre-eclampsia. Offering reduced levels of sugar, higher levels of dietary fiber, and whole grains can help reduce rates of non-communicable diseases such as type 2 diabetes, while a low glycemic index diet can be beneficial in metabolic control of diabetes.
Get to know some product segments already on the market and their features. Get inspired!
NUTRITION
Kellogg’s Special K Banana Cereal (Mexico)
Declared as an explosion of essential nutrients as follows: iron for enthusiasm and energy; B vitamins as essential nutrients to convert food into fuel; vitamins A, C, and E as the antioxidants women need; folic acid, to support women’s health; vitamin D to support bone health; and 16g of whole grains or more per serving and fiber for digestive well-being.
Free Soul Chocolate Whey Protein Blend (UK)
Formulated by a nutritionist, specifically for women, it can be consumed post-workout or as a complete meal. Considered an affordable, convenient and delicious meal without compromising on nutrition. All natural with high protein content, it contains essential vitamins, minerals and vitamins in perfect proportions for the female body. Vitamin B for normal skin maintenance; calcium and magnesium for bone maintenance; iron for the formation of red blood cells and hemoglobin; more than 20g of protein per 30g serving.
SPECIFIC HEALTH
&ME PCOS PCOD Drink (India)
Drink targeted at polycystic ovary syndrome (PCOS), a condition that causes hormonal imbalances and problems with metabolism, affecting de 9% a 18% of women of reproductive age.
In addition, people with PCOS who followed a low glycemic index diet also reported a better quality of life and more regular periods. See the foods from diet DASH
such as fish, poultry, fruits, vegetables, whole grains and low-fat dairy products to improve insulin resistance.
MENSTRUATION
Food Period Moon Bites (USA)
Food Period’s mission is to make natural solutions to hormonal health challenges more accessible to women. These snacks use the functional nutritional practice of specific combinations of seeds, in specific amounts, during the different phases of the menstrual cycle to rebalance hormones in a natural way, both for the beginning of the menstrual cycle and for the final part of the cycle.
Shock #No Fault TPM (Brazil)
Line of chocolates aimed at relieving TPM. Contains vitamins and minerals and does not contain sugar, in addition to being an indulgence option for your period.
MOMS
Nootri Mama Maize & Soya Porridge Flour (Kenya)
Food based on fortified processed cereals for children and adults, it is highly nutritious and developed specifically for pregnant and nursing mothers. Contains vitamin A, which helps with vision, skin, cell health and immune system; vitamin C, which acts as an antioxidant; and vitamin D, which helps bone development and defense against infections; iron, which helps to minimize the effect of iron deficiency anemia on the mother and aids in the child’s brain development; calcium, for the normal development of children’s bones and teeth; and zinc, which is involved in the development of the embryo and fetus. The product also contains proteins, which help to build infant tissues and organs, repair tissue and produce hormones.
Organics Happy Mama Chocolate, Oat & Sea Salt Lactation Cookies (USA)
Nutrient blend that supports the nursing mother’s increased nutritional needs, including DHA, iron to help circulate oxygen throughout the body, vitamin D to promote calcium absorption to support bone health, vitamin B6 and vitamin B2, folic acid , biotin, thiamine and iodine. The product is said to satisfy the craving for indulgent snacks.
LIBIDO
The loss or decrease in libido is a very frequent problem, affecting 15 to 35% of women. Furthermore, in women in the third stage of life, loss of libido may be associated with a progressive decrease in the production of androgens. This takes place until the transition phase into menopause.
Food Period Moon Mylk (USA)
Blend to use anytime and especially when you feel exhausted or in a low mood. Mix with favorite hot drinks, cold drinks, smoothies, cakes, yogurts and more. Contains maca is a plant-derived adaptogen that acts to counteract the effects of stress on the mind and body. It also contains cocoa which has ancient roots as a mood-boosting superfood. This mixture can help: Balance hormones; Increased libido; Improved fertility; Relief of menopause symptoms; Relaxation.
Roelli Roelli SE X-Plus Toffee Schoko Acerola for Her (Germany)
Sugar-free caramel contains a popular fungus that allegedly increases sexual desire. It is supplemented with zinc and maca root, as well as fenugreek, ginger and watercress seeds. Zinc is said to contribute to normal fertility and reproduction, maca root increases sexual desire, while fenugreek seed, watercress and ginger are described as aphrodisiacs.
MasterSense has a complete portfolio to bring innovations to the food and beverage market. Talk to us and find out more!
