You have probably already read our Massive Transformative Purpose. Now it is important to know how it is put into practice. How do we add value to our customers?
Our premise is to operate collaboratively with the market, either by identifying customer needs who come to us with different challenges, or by acting proactively and thus introducing concepts related to the main trends in the food market.
And this collaboration is built on two key elements of our DNA. We are driven by INNOVATION, and we do that with PASSION, because only a team passionate about what they do can go beyond borders.
Innovation is our trademark
In order for all of this to get off the ground, we continually invest in technical training for our Creation & Application team, and in infrastructure for our laboratories and pilot plants, which allow our company to develop formulations and prototypes, thus guaranteeing the best results with our portfolio for various food applications.
And by bringing together our Creation & Application and Marketing teams, we deliver concepts and experiences in line with the main market trends in our various interactions with our customers:
Technical support in project development
Events and Tradeshows
A passionate team
We live in a culture based on solid values and that is strengthened daily through relationships based on respect and trust in a group of people passionate about what they do. And they are the ones responsible for MasterSense being awarded the Great Place To Work® certification for four years in a row.
Therefore, by combining investment in infrastructure and a highly qualified team, we are proud to be known by our customers as an innovative company and the ideal partner to collaborate in their main projects.
Innovation does not stop there: Introducing MS Ventures!
We reinforce our purpose in being part of the transformation of the food and beverage market in our pursuit for healthier food, more suitable for modern consumers. As innovation is what sets us apart, we want to be a part of this ecosystem, collaborating with startups in their different stages of maturity and above all, generating a positive impact in the marketplace.
That is why the MS Ventures Program was created!
An initiative focused on these innovative companies that aims at simplifying access to technologies in ingredients and aromas, providing direct support from a highly trained technical team and from our marketing team that will connect them with trends and launches from around the world.