The S.E.R. Program is a multidisciplinary group comprised of employees. The program started in 2019 with the purpose of being one of the best companies FOR the world, generating value for society through sustainable actions, encouraging diversity, respect for others and the environment. The program is based on the four pillars below:
An initiative that shows, in practice, that when several people come together driven by the same purpose, big changes happen.
Today, one of the institutions that is supported by the S.E.R. program is Lar Cristão, a non-governmental institution in the city of Cabreúva, state of São Paulo. Lar Cristão was created by a group of Christians who believed in the potential of human beings and who wanted to commit to building a more equitable society. For 20 years, Lar Cristão has offered assistance to minors and permanently strives to accomplish its mission, whose main objective is respect for each individual. Today the institution provides shelter for 18 children.
MasterSense appreciates and values collaboration, establishing assistance that has a positive impact on society.
In practice, companies can donate a portion of their income tax to one or more registered institutions. With this in mind, we annually choose and select institutions to support through this tax incentive initiative.
Please see below the institutions we are supporting at the moment. They cater to the most diverse audiences, providing education and entertainment to those who need it most.
One of our fundamental pillars is to provide guidance for people who cross our path. That is why we created the Vida + Program in 2018. It aims to provide employees with moments of interaction and expand awareness based on six pillars:
It is an inspiring place where our employees can experience, relax, exercise, learn, and challenge themselves so that they can live more fully on both a personal and professional level.
Thus, we believe that our people will feel happier and more fulfilled. That is our purpose!