The food and beverage industry is increasingly seeking to optimize its processes and your company cannot be left behind.

I believe it's this closeness. You are concerned with offering us a superior and excellent product, with bringing solutions... It’s not just selling, something ordinary in B2B, where the supplier is only interested in selling, in the launches and in the difficulties. I think that this closeness that Master establishes, visiting us, understanding our projects, checking if we are having any trouble, seeking feedback, providing support in applications, this is essential. It’s not just providing an input, but offering an entire solution for our project.

They have always provided a very good service, very close. In my opinion, this is the big distinction: in addition to their variety of products, they offer development. But service was very important from the beginning.

Another differential is they invest in their customer. They offer material, conduct market research, provide information that foster our guidelines and show us a path. And, especially, they establish long-term partnerships, in addition to premium technical support. [...] You do this quickly, so it is a differential, yes.