Is your industry paying attention to modern consumer’s demands?

Several consumer trends have emerged and continue to grow. Therefore, it is extremely important that the food and beverage industry is aware of these new trends to meet the demands of current consumers. To explore this world of opportunities, the Master Sense MSXPlore Nutri platform introduces several solutions in line with the main market innovations.

Master Sense has the goal of becoming one of the drivers behind industry transformation, seeking healthier foods and beverages.

We offer innovative solutions for ingredients and aromas, without losing sight of flavor, quality, and convenience. When talking about healthiness, there are some important pillars that create consumer expectations. Here is a closer look into each one of them.
*Consult the portfolio available in your country.

Plant-Based

Sugar/Sodium/Fat Reduction
Muscle Health
Digestive/Gut Health

Plant-Based

A plant-based diet goes far beyond the inclusion of plant-based foods: it is a new trend for those consumers who are concerned about health, well-being, and sustainability.

Sugar/Sodium/Fat Reduction

Different types of harm and disease are associated with excessive sugar consumption, such as obesity, diabetes, high cholesterol, cardiovascular problems, among others. Likewise, excessive sodium consumption is also harmful to the body and linked to several diseases, such as increased blood pressure that can cause fluid retention. Fats are also a concern for consumers, who link this nutrient to some of the same types of harm mentioned above.

Muscle Health

Over the years, and as we age, our body undergoes some losses, such as joint cartilage degeneration, decreased bone density and loss of muscle mass. MasterSense is prepared to help bring innovative and differentiated products to these consumers who are caring for themselves every day and looking for better quality of life.

Digestive/Gut Health

There are opportunities for the industry to explore new launches aimed at digestive health care, and to communicate the importance of consuming these types of products. MasterSense has products aimed at helping to balance the gut flora and contribute to digestive health in its portfolio.

Do you want to know more about MSXplore Nutri?​

Get in touch with the MasterSense team!